Privacy Policy

This Privacy Policy describes how Live Your Brand ("we", "us", or "our") collects, uses, stores, and protects personal data when you visit liveyourbrand.life, submit an enquiry through our contact form, communicate with us by email or phone, or engage with our brand strategy and creative marketing services. We are committed to responsible data handling in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and applicable data protection principles.

1. Data controller

Live Your Brand operates from 5 Temasek Boulevard, #17-01, Suntec Tower Five, Singapore 038985. For privacy-related enquiries, contact hello@liveyourbrand.life or call +65 6250 3158 during business hours (Monday to Friday, 09:00–18:00 SGT).

2. Personal data we collect

Depending on your interaction with us, we may collect:

• Identity and contact data: name, email address, phone number, company name, and job title provided through our enquiry form or direct communications.
• Project information: details about your branding or marketing requirements, budget expectations, timelines, and other information you voluntarily share.
• Technical data: IP address, browser type, device identifiers, pages visited, session duration, and referral source collected through server logs.
• Cookie data: as described in our Cookie Policy, including consent preferences stored locally in your browser.

We do not intentionally collect sensitive personal data through this website. Please do not submit national identification numbers, financial account details, or health information via our contact form.

3. Sources of personal data

We obtain personal data from:

• Direct submission via the contact form on contact.php
• Email correspondence to hello@liveyourbrand.life
• Telephone conversations with our studio
• Automated collection through server infrastructure when you browse our website
• Google Maps on the contact page, which loads with the page to show our studio location

4. Purposes of use

We use personal data for the following purposes:

• Responding to enquiries about our brand strategy, creative, and content services
• Preparing proposals and scoping project engagements
• Delivering contracted services to clients
• Sending project-related communications and administrative updates
• Improving website functionality and user experience
• Maintaining security and preventing fraudulent submissions
• Complying with legal obligations and responding to lawful requests

5. Legal basis

We process personal data on the basis of:

• Consent — when you submit our contact form or accept functional cookies
• Legitimate interests — to operate our agency, respond to business enquiries, and maintain website security
• Contractual necessity — to perform services under agreement with clients
• Legal obligation — where retention or disclosure is required by law

6. Sharing and disclosure

We do not sell personal data. We may share data with:

• Hosting and infrastructure providers operating under confidentiality agreements
• Email delivery services for processing contact form submissions
• Google, when the embedded Google Maps view on our contact page loads, subject to Google's privacy policy
• Professional advisers where necessary for legal, accounting, or audit purposes
• Regulatory authorities or law enforcement when required by applicable law

7. International transfers

Our website hosting may involve servers located outside Singapore. Where data is transferred internationally, we ensure appropriate safeguards are in place, including contractual protections requiring recipients to maintain standards comparable to the PDPA.

8. Retention periods

• Enquiry submissions: up to twenty-four months unless a client relationship develops
• Client project records: duration of engagement plus seven years for contractual compliance
• Server logs: up to twelve months
• Cookie consent preferences: until cleared from your browser

9. Security

We implement technical and organisational measures including HTTPS encryption, restricted server directory access, input validation on contact forms, and access controls on internal systems. While we take reasonable precautions, no internet transmission is completely secure.

10. Your rights

Under the PDPA, you may have the right to:

• Access personal data we hold about you
• Request correction of inaccurate data
• Withdraw consent for consent-based processing
• Request information about how your data is used

Submit requests to hello@liveyourbrand.life. We respond within thirty days. You may lodge a complaint with the Personal Data Protection Commission of Singapore if dissatisfied with our response.

11. How we protect client project data

When you become a client, we may receive additional information including brand assets, business plans, customer research, and confidential creative materials. This data is stored on secured systems with access limited to team members working on your project. We do not use client materials for any purpose other than delivering contracted services unless you provide separate written consent.

Upon project completion, we retain deliverables and project files according to our contract terms. You may request deletion of non-essential project data after the retention period by contacting us in writing.

12. Marketing communications

We may send service-related information to individuals who have enquired about or engaged our services. You may opt out at any time by contacting us or using unsubscribe links where provided.

13. Third-party links

Our website may link to external sites. We are not responsible for their privacy practices. Review their policies before providing personal data.

14. Cookies and tracking

Our use of cookies is described in our Cookie Policy. We do not use advertising or analytics tracking cookies on this website. Cookie consent preferences are stored locally in your browser and are not transmitted to our servers.

15. Minors

Our services target businesses and professionals. We do not knowingly collect data from individuals under eighteen. Contact us if you believe we have inadvertently done so and we will delete it promptly.

16. Cross-border data transfers

Where personal data is processed on servers outside Singapore, we ensure contractual safeguards requiring recipients to maintain protection standards comparable to the PDPA. This includes data processed by hosting providers and email delivery services we use to operate this website and process contact form submissions.

17. Policy updates

We may revise this Privacy Policy periodically. The date at the top indicates the latest version. Material changes will be noted on this page. Continued website use after updates constitutes acceptance.

18. Data breach notification

In the event of a personal data breach likely to cause significant harm, we will notify the Personal Data Protection Commission of Singapore and affected individuals as required under the PDPA. We maintain internal incident response procedures for detecting, reporting, and investigating suspected security breaches.

19. Automated processing

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals. Contact form submissions are reviewed manually by our team before any response is sent.

20. Data accuracy

We rely on the accuracy of information you provide. If your contact details or project information changes, please notify us so we can maintain correct records and ensure communications reach you appropriately.

21. Complaints

If you have concerns about our data handling, contact us at hello@liveyourbrand.life first. We respond within thirty days. Unresolved complaints may be referred to the Personal Data Protection Commission of Singapore.

22. Access requests

To request access to personal data we hold about you, email hello@liveyourbrand.life with sufficient information to verify your identity. We will provide a copy of relevant data within thirty days, subject to applicable exceptions under the PDPA. There is no fee for reasonable access requests, though we may charge for manifestly unfounded or excessive requests.

23. Correction requests

If you believe personal data we hold is inaccurate or incomplete, contact us with the corrections required. We will update our records promptly after verifying the request and notify any third parties to whom the data was disclosed, where appropriate and practicable.

24. Withdrawal of consent

Where we process your data based on consent, you may withdraw that consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal. Note that withdrawing consent may limit our ability to respond to ongoing enquiries or deliver services if you are an active client.

25. Do Not Track signals

Some browsers transmit "Do Not Track" signals. We do not currently respond to DNT signals because there is no industry standard for compliance. However, we do not use advertising or cross-site tracking cookies regardless of DNT settings.

26. Employee and contractor access

Only authorised Live Your Brand team members and contractors who require access to personal data for their work duties can view enquiry submissions and client information. All personnel with data access are bound by confidentiality obligations. Access is reviewed periodically and revoked when no longer necessary for active projects or legitimate business purposes.

27. Third-party service providers

We engage trusted service providers for website hosting, email delivery, and file storage. These providers process personal data only on our instructions and under agreements requiring them to implement appropriate security measures. We do not authorise providers to use personal data for their own marketing purposes. A list of provider categories is available upon request. We review our provider relationships regularly to ensure they continue to meet our data protection standards.

28. Contact

For any privacy-related questions, access requests, correction requests, or complaints, please contact us using the details below. We take all privacy enquiries seriously and aim to resolve them promptly and fairly.

Live Your Brand
5 Temasek Boulevard, #17-01, Suntec Tower Five
Singapore 038985
Email: hello@liveyourbrand.life
Phone: +65 6250 3158